Friday, 14 March 2008

Traffic Aggregation is what Customer Street is about

Just following on from my previous post, I was recently doing some traffic profiling work to set the scene about the scale of the Customer Street operation.

Working from various internal data sources and using several independent traffic sources available on the internet (Hitwise, Alexa etc) we were able to extrapolate how our traffic profile looks against our competition.

On its own, Ufindus.com has a pretty impressive traffic profile appearing frequently for many of the UK's most common business searches but when combined with all the products within our network which provide a variety of unique content in specialist markets we were able to establish that Customer Street provides just over 70% of the traffic of one of our very illustrious, very YELLow competitors.

Now you may ask why you would spend your cash advertising on Customer Street when we only provide 70% of the traffic of our long established rival but when you realise that they have 8 times the subscribers of us to share their traffic amongst you can see who provides the better deal. What's more, we believe our product set is a world apart from theirs.

If you want to advertise on the busiest local directory in the UK choose Yell.com but if you want to get more traffic for your buck just "yell" CUSTOMER STREET!

Friday, 7 March 2008

Customer Street profile

As you can probably tell from my previous posts I am very proud of what we have and continue to achieve at Customer Street. We have in a short space of time become one of the largest internet marketing forces in Europe. What is a shame is that people just don't realise exactly what we do and what we have achieved and don't give us the credit we actually deserve. Building a business of this size has not been without its hiccups and indeed we have learned a good few things along the way.

Just to recap the key figures:

We operate 150 local directories
Those directories generate over 5 million searches each month!
We manage and support over 25,000 customers websites
Those websites generate nearly 5 million visits each month!
We produce and support over 400 new websites every week of the year
We employ over 300 dedicated internet professionals in six sites

It is not bad for just five years. What's more, Customer Street was the driving force behind the growth and current success of Iomart group plc which now owns many other internet businesses that power much of the UK internet. Easyspace, the Uk's second largest domain registrar, Iomart Data Centres, which has five of the UK's largest data centres providing backbone internet services to many of the UK's largest companies and Netintelligence who produce the multi award winning internet security suite of the same name which is sold around the world.