Thursday, 23 November 2006

A bit more about Ufindus.com

Ufindus.com is the largest part of the Iomart group and employs the majority of the groups 550 strong team. When comments are made about the Ufindus.com brand they hurt just about each and every one of the team here I am sure. In my experience, most people are decent and honest in the UK and are certainly likely to be hurt when they read that the company they work so hard for is painted as intentionally ripping people off. They see the work they do every day to make our customers happy and this is a smack in the teeth for them I can assure you.

There are 200 sales people in this business and more than that in our support and technical teams and each and every one of those people is constantly working to improve our product and make sure that our offering works for our customers. We cant guarantee that everyone who buys a package off us gets business but with over 6 million users of the directory last month it seems likely that many businesses do benefit from our efforts. The numbers continue to grow each month too and we continue to receive lots of compliments from our customers.

I can't imagine that newspapers guarantee business for their advertisers and in fact millions of pounds is wasted by companies doing ineffective advertising in newspapers every year. You don't see the Daily Mirror printing stories about when a company placed an advert in their paper but it didn't work for them. That's because the uncertainty of the response is an accepted part of advertising and everybody knows that. For people to claim that they invested in a website and directory listing but didn't get any business is both naive and in honesty given our traffic figures, probably untruthful. Ufindus.com provide our customers (if they choose to read it) with up to the minute live statistics of who is viewing your advert. Try asking a newspaper to do that.

Ufindus.com is a fast moving company and this means that we learn quickly from our mistakes. This part of the company employed 2 people just four years ago. During the massive growth spurt to over 475 people we have made some mistakes and sometimes possibly employed some team members that have not done us any favours but we are looking forward and improving our systems quickly in response to these mistakes.

Unlike the picture painted in some quarters, every day I come to work I see hard working people who are proud of their efforts and who seriously care about the customers they serve. I too am one of those people. I am proud of Ufindus.com and will not let a minority of people damage one of the UK's best Internet success stories.

The moral of this post is don't believe everything you read in the papers as it is often twisted nonsense. Most educated people value the newspapers of this country less and less each year and in particular the Daily Mirror that has seen plummeting circulation figures as people switch off from the message they purvey.

Take a look at a picture of the daily mail and see some of their bad press

We have been trading just four years and built some excellent and sophisticated systems for our customers. Sure we have made some mistakes and we promise to learn from them and not make them again. Its a real shame that more than 100 hundred years after the Daily Mirror was formed they are still printing made-up stories(remember the fake abuse photos from Iraq) and totally one sided, inaccurate pictures of an honest and successful company.

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