Monday, 4 December 2006

Criticism of Ufindus

I have to say that sometimes you have to just accept criticism and do your best to learn from it. Microsoft must get really sick of people slagging off their products when actually they are quite good and work well for the majority. I feel sorry for Bill Gates and the team because I suspect they all work hard to be the best they can and never want a customer to be unhappy.

There are echoes of this at Ufindus you see. Over 500 people in the Ufindus family, the majority of whom I know are working hard and care very much about the customers we serve but sometimes it seems we just can't make people happy. Sometimes we will have to accept the criticism on the chin.

Take an example today of a Ufindus.com customer who has posted on a well known blogging site that allows people to sound off about what they are not happy with from companies they deal with. Now this Ufindus customer has been on there and posted how unhappy he is with his website because he got a nicer one designed elsewhere.

I accept that the customer purchased our basic package and the sites are functional. They were always meant to be. They are produced in house using our own software package called Rapidsite that is very search engine friendly but is also staggeringly user friendly. Its a package that allows us to produce you a simple site and then you can do unlimited customisation and changes and add as many pages as you like. We encourage our customers to do so but if they dont contribute themselves the site will remain basic.

You cant upload a picture the wrong size because it makes them right. You cant choose the wrong dpi because it checks this. You can put text in the wrong place because it wont let you. You can't design your page so that a search engine rejects it because again it wont let you.

Its not dreamweaver because it is not meant to be. Rapidsite is our own, proprietary software produced in house and has had months of work invested in it. It was meant to empower our customers to be able to update and improve a simple website themselves and this is what it does.

It also has amazing results at getting search engine listings because the sites are simple, clean and well formatted for the engines.

I could go on for hours listing the benefits of Ufindus's Rapidsite software but what do people pick up on. The problem is that it is only for simple sites. It doesn't take a design studio to use it and doesn't cost you an arm and a leg. In fact the whole up-front fee including us building your first website and supplying you the software and hosting and statistics package is just £199. Yes that's right £199.

Now I get really tired of hearing that we are conning people because actually that is incredible value and lets not forget what you can buy for less than £200 quid. Sure you can get a nicer site. In fact we have a department in house where site designs start at £599 plus software costs but that's not the point of this package. Its to get you going. To get you listed on Ufindus which gets millions of searches per month and often gets you listed on all the major search engines.

So coming back to the guy who posted the comment on the engines about how bad the site was. He is currently on the first page of Google, Yahoo and MSN and Ufindus for his £199 with his Rapidsite. Now I will let you decide if that is good value or not. He seems to think not.

Much of this nonsense posted on blogs is generated by our jealous competitors. Sound familiar. I just hope that the rest of Microsoft's success rubs off on us. I hope that while bitter competitors go round busily slagging Ufindus off we will continue to make the majority of people realise that actually its pretty good value.

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